Probably, you are familiar with walking tours. The premise for how to design a walking tour is straightforward: a group of tourists explores an area while listening to entertaining anecdotes throughout a guided experience.
And if you’re interested in creating a Singapore walking tour but haven’t had an epiphany yet, continue reading for a love letter to walking tours. The benefits are readily apparent because strolling excursions are frequently motivated by passion, inexpensive to launch, and relatively low-risk.
Walking tours can be extremely profitable for both visitors and tour facilitators with minimal initial investment. To begin, you will select a location or section of the metropolis where you are based and investigate possibilities.
This post will assist you in getting started.
Identify your target market.
The first stage in designing a guided walking tour is to conduct research and gain an understanding of the target audience. For example, how prevalent are pedestrian tours?
One method to accomplish this is to investigate potential options and observe the types of travellers who frequent the area. You can then incorporate these demographic insights into the design of your walking excursion.
Identify the categories of travellers who are interested in and searching for the type of walking tour that you are creating.
Determine the theme.
Where you reside will determine which theme you choose. For example, will you demonstrate your city’s architecture, emphasising local cuisine, or provide seasonal guided experiences such as ghost tours?
Differentiate yourself from rivals by determining how to broaden your audience and provide something that excites them. For instance, how can you offer a nighttime walking tour without making people feel unsafe? The presence of groups and well-lit route options will make visitors feel more at ease.
Or, is there a part of your city where you know a large number of people independently travel but overlook the true concealed gems? Can you offer various versions of the same excursion so that older travellers and children can participate?
Choose landmarks to include along the route.
As a provider of experiences, it is crucial that you are enthusiastic about sharing your excursion with others.
And since you’ll be reiterating information and anecdotes multiple times, can you select attractions with ample content? Again, the theme of your tour will help you choose which sites to visit.
Your walking tour may emphasise architecture, historical sites, local cuisine, or a combination of the three. In reality, many walking tours double as food excursions, making them a delectable experience for visitors who appreciate getting to know the local artisans who prepare their savoury cuisine.
Calculate your costs.
Before scheduling tours and charging your visitors, you must determine what expenses you can anticipate.
Determine the costs associated with creating your walking excursion. Start by researching potential costs, such as permits, licences, restaurants, and any souvenirs you intend to give tour attendees.
Then, consider how much you would like to be compensated for your time, including the administrative work required to organise your tour.